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Staff

At Berry Farms EyeCare, each member of our vision care team is selected by Dr. Jana based upon his or her experience, professional demeanor, and dedication to providing personalized care to our optometry patients.

At Berry Farms EyeCare, our entire staff is committed to ensuring the comfort and satisfaction of each and every patient while being friendly and professional. Our commitment is to provide exceptional customer care to all of our friends and neighbors in the Franklin and Berry Farms communities. We take pride in our personalized care and strive to spend the necessary time with each patient to ensure a comfortable and exceptional experience.

Our staff members are passionate about providing high-quality care to our family of patients. We know that you have a choice when it comes to eye care, so we strive to provide comprehensive eye exams, a great selection of fashionable glasses, and the best personalized vision care. Come in today to meet our staff and schedule your appointment!

  • Mikki Massey
    CPOA
    Practice Administrator
    Mikki Massey is the Office Administrator here at Berry Farms EyeCare. She brings more than 20 years of optometry knowledge and over 25 years of customer/patient satisfaction experience to our office. She is currently certified by the American Optometric Association (AOA) as a Certified Paraoptometric Assistant and is planning to continue with her education to better serve our patients. Mikki, a native of North Alabama, moved to Middle Tennessee in February of 2011. She is extremely excited to become a part of the Berry Farms community and looks forward to working with all of our Franklin, Tennessee patients!
  • Amanda Fritts
    Optical Coordinator
    Amanda Fritts brings more than 15 years optician experience to our practice. Amanda has extensive knowledge in frame adjustment and lens measurements to ensure the proper fit and lens design specific to your needs. When she's not here working hard to perfect your style and design options, she enjoys spending time with her husband and three children. Amanda is ready to help style you into the perfect pair of glasses!
  • Denise Hoekstra
    Office Coordinator

    Denise joins us with over 15 years patient services experience. Denise is new to the Franklin area and is excited to become part of the Berry Farms community. When Denise isn't here providing exceptional patient services, you can find her spending time with her family. Stop in or call today to say hi and let Denise schedule your next eye health exam!

  • Caitlin Schroeder
    Contact Lens Coordinator

    Caitlin, a native of Florida, relocated here in 2022. She brings 4 years of medical training to our practice. She is ready to assist you with your examination and special testing needs! Outside of the office, you can find Caitlin with friends and family outdoors. 

  • Alexandra LaFontaine
    Clinical Technician

    Alexandra is a Nashville native. She brings more than 5 years ophthalmic technician experience to our practice.  She is excited to become part of the Berry Farms Community! When not in the office, you can find Alexandra with her son, friends and family.   

  • Karen Walton
    Special Testing Technician

    Karen brings over 20 years optometry experience to our team. Karen is excited to help guide you through the special testing processes and loves teaching our contact lens new wearers the proper care and techniques! When Karen isn't here serving our patients, you can find her traveling, gardening or with her family and friends. 

  • Colleen Kieffaber
    Ophthalmic Technician

    Colleen has her sights set on the future, optometry school!  Colleen excelled in the Patient Care Services roll and is now taking on the challenge of our ophthalmic technician! Colleen is here limited hours due to school obligations. Colleen is ready to assist you will all your eye health questions and concerns. When Colleen isn't studying, in class or working hard to provide excellent patient care she enjoys spending time with friends and family. 

Appointment Request

Office Hours

Monday:

8:00 am-12:00 pm

1:00 pm-6:00 pm

Tuesday:

8:00 am-12:00 pm

1:00 pm-5:00 pm

Wednesday:

8:00 am-12:00 pm

1:00 pm-5:00 pm

Thursday:

8:00 am-12:00 pm

1:00 pm-5:00 pm

Friday:

Closed

Saturday:

Closed

Sunday:

Closed

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See what your friends and neighbors are saying

Your opinions matter

  • ""Who knew in this day and age that you could actually find a Doctor (the entire practice) that actually makes the patient their primary focus. After much frustration with my current provider I stumbled across Dr. Crim and boy did I get lucky. The staff's attention to detail, quality of service, and genuineness shines through. If you are looking for top notch care and great service look no further than Berry Farms EyeCare...trust me!!""
    Craig E.
  • ""Dr. Jana and staff are awesome! They make me feel at home each time I visit. They are an asset to Berry Farms and the surrounding area. We will use them as long as they'll let us!""
    Cody W.
  • ""Stop in and visit Dr. Jana Crim @ her brand new location if you are in the market for eyewear or contacts lenses! I just went there and I am very pleased with my new glasses. Great staff, selection and fast service! Go and 'see' for yourself.""
    David D.
  • ""My college senior walked on over to Dr. Jana during spring break and they fixed him all up with a new prescription and contacts! And Mikki was awesome helping get him in when he was home during break. I don't think he will ever go to the beach again for break when he can get his eyes examined at BF Eyecare instead!!""
    Matt B.
  • ""LOVED my experience here. Honestly, the best eye exam I've ever had. The staff was so kind, the exam was very thorough. Dr. Crim took her time with me and explained all kinds of things about my eye health that I hadn't heard before. I can't recommend Berry Farms EyeCare enough!
    The also give free infant eye exams (up to 1 year old)!""
    Hanna S.
  • ""I want to give a shout out to Berry Farms Eyecare if anybody is in need of a new eye doctor in the Franklin area they are amazing. We had to make an emergency trip there we called on the way there doctor was not in. They called her and she drove in just to see us and she took great care of us and they were all amazing. They have a beautiful office as well.""
    Stacy H.
  • ""Love! Love! Love! Dr. Jana and Mikki not only helped me but they did a fabulous job giving my 6 month old his first eye exam. I've been in glasses for over 20 years and this was the best experience with an eye doctor I've ever had! The office is beautiful and you can tell they really care about their patients!""
    Kayla C.
  • ""I absolutely love my new glasses! And am so happy to be able to walk to my neighborhood eye doctor. Dr. Jana and her team are fabulous and got me seeing clearly!""
    Deb M.
  • ""Love Berry Farms EyeCare!! Just Fabulous!!""
    Jennifer J.
  • ""Dr. Jana & her staff are courteous and very helpful. I had a terrific experience from start to finish; leaving with an order for 3 pairs of glasses as well. I was most impressed with what other had to say about their experience there and Dr. Jana's caring personality. The facility is beautiful inside as well. A+ across the board!""
    Stuart P.
  • ""Berry Farms EyeCare was absolutely wonderful! I was able to get in quickly. They were so friendly and helpful. I will definitely be a returning patient and will recommend them to others""
    Danielle S.
  • ""Great service, great selection, awesome staff, beautiful office space- what more can you ask for?!?!""
    Betsy T.
  • ""My family had a fantastic experience at Berry Farms eye care!! The office is gorgeous and the staff was wonderful!""
    April B.
  • ""This place is amazing! I had an eye issue this morning and Dr. Crim saw me before they even opened for the day. The medicine I needed for my eye was sold out at Publix and she took the time to call many pharmacies for me. Talk about customer service! The space is beautiful and staff is friendly. I'm so excited they have joined the berry farms community and excited to not have to battle the cool springs traffic.""
    Rachel L.
  • ""Dr Crim and her staff are fabulous! Very friendly, no wait time, I received a thorough exam, and my contacts were quickly delivered to my home. The new office is gorgeous and very welcoming. Highly recommend Berry Farms EyeCare.""
    Ashley F.
  • ""I'm a new patient at Dr. Crim's office and I have to say that this was the most pleasant appointment I've ever had. The practice was clean and well put together as well as the service. I HIGHLY recommend Dr. Crim ( and staff ). Well done!""
    William F.
  • "Have been suffering from eye strain headaches. Just happened to read about Dr. Crim in an article. To say I am pleased I did is an understatement. From scheduling to the appt & f/up to get my glasses, everything especially the Dr was unbeatable. It's nice when you can tell someone cares & really wants to help. I am very pleased with my new glasses. If you haven't explored the businesses at Berry Farms, give this one a try. You won't regret it. (Review shortened due to space allotment)"
    Nicki R.
  • ""Had the most amazing experience yesterday! Took all 3 kids - in and out in less than an hour. Wonderful customer service! Would highly recommend!""
    J. Cleaver
  • ""Super personalable, they were able to work me to an appointment quick. Would totally recommend to anyone needing eyecare. They listened to me and they answered all my questions.""
    Olivia C.
  • ""Dr Crim took her time with my eye exam and explained everything she did. It was the best eye exam I had ! Dr. Crim staff was awesome too .""
    Pat M.

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